Genre is
a means of categorising different texts and being able to place them in a particular
group based on codes and conventions as well as producer/audience
relationships. My A2 production of a music video is generally associated with
pop music. The sterotypical convetions with pop music are videos such as Beyonce, this is due to the style of videos which she creates - by this it is followed by the way which she displays herself through editing camera, mise en scene and sound.
Essentially, music video is a platform or genre in itself yet what I
may classify as a subgenre could be considered as a super genre by others.
Therefore genre has no boundaries and by breaking conventions, this can be seen
as either raising the threshold of what’s considered generally acceptable or
creating a new genre entirely.
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