Audience - Miley Cyrus

Representation of ‘audience’ through a music video

How does this music video represent ‘audience?’

Miley Cyrus – Wrecking Ball

All media texts are made with an audience in mind, ie a group of people who will receive it and make some sort of sense out of it. And generally, but not always, the producers make some money out of that audience. Therefore it is important to understand what happens when an audience "meets" a media text. This music video in which I have chosen represents who the director has aimed the audience at through the different use of camera angles, mise en scene, editing and the general feel which the music video suggests.

The start of the video you are introduced to an extreme close up of the star Miley, this automatically sets out who the audience is aimed at due to the emotion which is placed, it highlights the music video is telling the audience a story about upset and emotion – this stereotypically highlights the audience being teenage girls as this is generally the sort of storylines in which teenage girls listen too. The artist herself is female but due to the mise en scene of red lipstick which connotate’s love and anger and feminism it is leading you to understanding the audience of girls.

The clip then leads to Miley getting repeatedly distressed throughout the video, mid shot of her grabbing her hair and crying forms emotion and highlights the dramatic storyline. This expresses the personal relationship in which it’s trying to create. Audiences listen to music to express feelings, to share feelings and to feel involved with an artist and this is why this music video is evidently aiming their audience at being girls who are going through a tough stage in their life and want to express their emotions like Miley does.

Genre theory's - Question 1b

Genre theory from HeworthMedia

Definitions

Genre -

Media products can be classified into categories or genre. The word 'genre' comes from the French word meaning 'type' or 'class'. Media genres appear within a medium (film, television) such as the "horror" film or the television "situation comedy". A genre can be recognised by its common set of distinguishing features (see discussion on codes and conventions). These features associated with a genre's style and content may be, for example, a particular setting, character types, technical codes (lighting or music). You may also find that some media texts blur genre boundaries.

Narrative-

The way those events are put together to be presented to an audience. Therefore, when analysing a narrative we analyse the construction of the story ie the way it has been put together, not the story itself. You also need to consider what the story is about in its most basic terms, ie the theme (eg Love, war, winning)

 

Representation-

Understanding representation is all about understanding the choices that are made when it comes to portraying something or someone in a mass media text. It's impossible to portray every aspect of an individual in a photograph, or even in a feature film, so certain features of their personality and appearance get highlighted, and are often enhanced, when it comes to constructing the representation that the audience will see. When representing a person, media texts often focus on their:

• Age
• Gender
• Race/Ethnicity
• Financial Status
• Job
• Culture/nationality

Audience-

'Audience' is a very important concept throughout media studies. All media texts are made with an audience in mind, ie a group of people who will receive it and make some sort of sense out of it. And generally, but not always, the producers make some money out of that audience. Therefore it is important to understand what happens when an audience "meets" a media text. Who will this attract?

 

Media language-

Media conventions, formats, symbols and narrative structures which cue the audience to meaning. The symbolic language of electronic media work much the same way as grammar works in print media.

Post morderism

Postmodernism from anniapple

Postmordernism is largely a reaction to the assumed certanity of scentific, or objective, efforts to explian reality.